UPDATE 7-1-12: With the Google Penguin update, it’s more important than ever that you really take your backlinking super slowly. If you create too many, too fast, your site will be penalized. Take your time and space out the backlinks. It’s worth the time and effort.
Hey there, fellow Snipers! I happened to come across this Squidoo lens that had a nice chunk of information regarding backlinks. Now – I want to warn you: Some of the information in the lens is outdated. What I have pasted here in this post is still relevant. It’s up to you to decide if you want to check out the rather lengthy full post on Squidoo…the link is at the bottom of the page!
So with that said, let me jump right in and share with you some basic information on getting some backlinks created for your Sniper sites. The lens owner is QuestForHozro – and they have this to share on How To Get Backlinks:
…Now it all comes down to showing the Big G what your site and it’s interior pages are about.
And the way we accomplish this is through backlinks.
And best of all is a backlink with a good keyword as anchor text. The keyword is what tells Google what the site linked to is about. Get enough of these and your site will rank for that keyword. And that is the way it is in this Web 2.0 world.
These backlinks are actually the third step in Google’s formula these days though. Here are the other two:
1. Publish unique content. Get your content in place first.
2. Activity. You need to have some comments or user interaction next. If your backlinks start appearing in volume before this happens, Google’s algorithm will smell a rat.
NOW go and get a ton of backlinks. Raw ones with just your URL and tons of them anchored with your keywords and keyword phrases. Be sure to go and find some with high PR or pagerank as well. These will do amazing things for your Google rankings.
Doesn’t look like that will change anytime soon either…
What Is A Backlink – And What Is Anchor Text
A backlink is simply a link to another website:
A backlink with anchor text would look like this:
Anchor text is vital as it tells the search engine spiders what you think the webpage is about. Thus it adds SEO juice fo the site for that keyword or keyword phrase.
To put it simplistically the url with the most backlinks anchor texted with a particular keyword will rank first on Google for that term.
There are many ways to get these backlinks including article marketing, commenting on blog posts and posting backlinks in your profile on web 2.0 type communities like Facebook and MySpace.
Online communities have become one of the most important sources of backlinks in recent months. Overuse of this method has led to the problems mentioned above.
Posting On Blogs For Backlinks
A Bonanza Of Backlinks
Posting comments on blogs is still a very important part of any backlinking strategy. It is true that this has been abused by many, and some people will tell you this has made posting to blogs useless. Not true at all.
Here are a few things to keep in mind:
1. Make your comment pertinent to the post. – If your comment is general in nature, the blogger will assume it was posted via automation and delete it. Be a contributing part of the bloggers community. This will get you click throughs from the blog as well as the SEO juice from the backlink.
2. Put no backlinks within the comment itself. - Most times this is enough to get your comment deleted even if it is pertinent. Bloggers are not blogging so you have a place to put backlinks. You may occasionally get one through, but to me is just isn’t worth the risk,
3. Use your keyword or keyword phrase in the Name field. – This is what will anchor the URL you put in the Website field. This is the backlink where you will get your SEO juice. Don’t worry about whether the blog is NoFollow or DoFollow (see below for a discussion on this) just post your comment and move on. You will benefit.
Finding appropriate blogs to comment on isn’t really all that hard either. You may want to use software like Comment Kahuna or some other software title, but frankly I find it just as easy to search Google using Ryan Diess’ “Authority Codes” to get high pagerank blogs of a wide variety of types for comment posting.
There are 12 of these codes to use for your searches:
site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.com “powered by expressionengine” “ADD YOUR KEYWORD”
site:.org “powered by expressionengine” “ADD YOUR KEYWORD”
site:.edu “powered by expressionengine” “ADD YOUR KEYWORD”
site:.gov “powered by expressionengine” “ADD YOUR KEYWORD”
site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
The top four codes are designed to locate WordPress blogs that allow for commenting. The middle group is designed to find Expression Engine blogs, and the bottom group is designed to find BlogEngine blogs
Expression Engine and BlogEngine are both popular among academics and some government agencies for some reason, which is why we like to focus on those in additional to WordPress.
Since WordPress is the most common blogging platform, however, we’re usually able to get our 10 links without going beyond the first 4 “Authority Codes”.
You can further enhance the effectiveness of this process by installing the Firefox plugin SEO Quake. This will show information on the sites in the SERPs like the pagerank and Alexa rank of each one listed.
Some people will tell you to comment on any blog that will have you. I don’t agree, which is why you should add your keyword (in quotes) into each “Authority Code” search string.
This ensures that the blogs you comment on will be at least somewhat related to your site. This increases the chance that the link will stick around for a long time, PLUS (and more importantly) it makes you a valuable member of the community instead of just another spammer.
I taught this method to a class I used to run and some of the students came back and complained that they got zero results back when they searched for their keywords. If this happens it usually means your search was too narrowly specific. You don’t need to search for the exact match of the keyword you are optimizing for. Just the main keyword for your niche.
Example: If you are optimizing for the term “Chihuahua Breeders in Kankakee” you should search for just “Chihuahua Breeders” or even just “Chihuahuas”. To take the example to the extreme, I would next try “Dog Breeders” and then “Dogs” if I still came up empty.
Well, there you have it – some very good, solid, basic information on how to get some good backlinks for your Sniper sites. Will it take a little effort…a little work? YES! Is it worth it? Double Heck YES!!
As mentioned before, the full lens has some outdated information, but here is the link so you can check it out if you want: http://www.squidoo.com/how-to-get-backlinks
You can, of course, outcourse your backlink creation – but I strongly suggest that you build some backlinks yourself. If you really don’t have the time, please be sure to really investigate the outsource worker to be sure that they will provide you with quality backlinks. If Google sees them built too many, too fast – that is a sure fire way of getting your site Sandboxed! And believe me, that is never fun…